If you don't eat soy, this isn't the bread for you (it contains two versions of the ingredient) but if you don't mind, or don't eat much of soy normally and want to treat yourself to a delicious whole-grain-tasting sliced bread, this is the one. Yes, I think it's got more of a whole grain flavor than Udi's, my previous favorite. I toasted a couple of slices of this bread, but then realized it was just as good straight out of the bag. It was unfrozen in the supermarket and remained unfrozen in my kitchen until the very few days passed when it was gone. Good bread!