Though from this photo I suppose this doesn't look like a new kind of granola, I still think it is. The newness is in the way you buy it.This bowl is custom granola, made to order for you each time you buy. Which means you can try out ingredients and see if you like them, you can switch the mix of your granola on a whim without having to stock, say, a pound of walnuts from Trader Joe and be stuck with them forever.
Mine came out exactly as I imagined it, very nutty, slightly sweet from a few dried fruits (currants and cranberries) I included and without overwhelming amounts of flakes. I included nuts too expensive for me to ever have bought a bag of (macadamias, brazils) and my favorite, coconut. This doesn't come cheap, though. The container you see below weighed a couple of ounces shy of two pounds, and with shipping cost about $25. Spiffy packaging and a note from the packer saying this was made just for you. Could be a nice weekend guest gift.
Though not certified gluten free, you can easily order the mix without any gluten-containing items and great care is taken to avoid cross-contamination. I wrote to the manufacturer about this, since the box says "may contain wheat." Here's the answer I received:
About the gluten-free part, we use separate mixing processes for each mix. This means that each cereal is mixed individually rather than in a batch. We can therefore avoid cross contamination. For the gluten-free mixes specifically, we always start the day with mixing these before any other mixes are made. They are mixed first since warehouse has been meticulously cleaned (twice - once in the evening and once, first thing in the morning) so that no traces of previous ingredients should exist.
This is a fun product, and though I myself am not just gluten intolerant, but a full celiac, I was able to eat these with no negative symptoms whatsoever, so for me, it's a great item. But of course, you and your doctor should make this decision for you. For vegetarians without gluten intolerance, it's a great way to make granola, all the ingredients, none of the storage or mess issues, and huge variety!
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