just wanted to add, as i did on facebook: i wonder how much time products are normally given to see if they test well. in this case, it was just one product, not a selection which would have appealed to a RANGE of gf eaters (we're not all eating the same thing just bc we're gf! (unsweet bagel, midsweet corn muffin, sweet valencia) to choose from, it seems the whole approach to a new market segment was not well thought out. did it not sell well, or was it not given time to sell?
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